This July Zondervan will release my next book entitled, God, Greed, and the (Prosperity) Gospel: How Truth Overwhelms a Life Built on Lies. One of the great joys throughout this project has been the repeated effort by the team at “Z” in focusing on getting the gospel to people who need it. Especially encouraging is the joint goal of everyone involved to give more than we take.
While publishing a book costs money and there is compensatory work involved on both the writing and marketing side, there is a collective conviction that our mandate to honor Christ through this book must transcend any pressure to “sell books.” I am eager to see this book used as a tool for God’s glory — not for sordid gain. Here is a sobering thought: In a rat-race effort to sell books, it’s easy to become the very dragon that we’re attempting to slay.
With plans taking shape for the next 6 months, I wanted to share some personal thoughts about the marketing plan and be transparent about how I’m going to approach things when it comes to money and royalties. Here is what you can expect from a book that seeks to charge the prosperity gospel with the grit of a bull while displaying the grace becoming of servants of Christ.
A prosperity gospel book should give more than it takes. Get ready for big giveaways.
For this project, the plan is to invest back into the people who are buying the book in some big ways. In just the first month since pre-orders began, 100 books were donated to The Central Africa Baptist College and Seminary to support pastors who are training for ministry. Africa is one of the most plagued countries in the world when it comes to prosperity theology. Plans are in place to give away thousands of dollars in books in resources to those who pre-order in the coming months as well as pastors around the world. During February, every pre-order will be entered to win the entire set of MacArthur New Testament Commentaries (34 Volumes). All subsequent months will have brand new book bundles for people to win. Then, during the 9 days of the release month (July), we’ll give away another MacArthur set to someone who pre-ordered!
This book is likely to upheave people’s bad theology. We need to help them recover long-term.
Books like this one can come off like a tornado. The clouds move in, the rain and hail pour out, the thunder roars, lightning cracks, and then all that seems to be left is upheaval. Instead of leaving a wake of destruction, this book is designed to help people with the theological rebuilding process. After the initial wrecking ball tears down exploitive and abusive theology, there will be a hopeful and upward trajectory. There will be plenty of resources continually offered on social media and at www.forthegospel.org. In addition, I was part of launching Reformanda, a teaching ministry, with six other faithful men and there is plenty of resources for people there as well. Finally, the book contains numerous recommended resources for those who will need an ongoing roadmap. The goal of this book is to destroy “speculations and every lofty thing raised up against the knowledge of God” (2 Corinthians 10:5) and shed the light of truth into dark places.
Royalties aren’t for my big house. They’ll be used to build God’s kingdom.
Imagine the irony of me writing a book on the prosperity gospel only to make a ton of money off of royalties so I can live like a king. That’s not only shameful considering my background; that’s hardly what God’s purposes are in blessing a project like this. In an effort to operate with transparency and integrity, allow me to state the obvious: A book speaking against the prosperity gospel technically makes money “off of” the prosperity gospel. As such, it is the conviction of both my wife and me that 100% of the royalties I earn from this book be used for theological education and providing resources to pastors and people who have been exploited by the prosperity gospel. Prayerfully, God will use this project as one that gives more than it ever takes. May it be blessed to be a blessing.
As the next few months unfold, you can both support this project and benefit from it in three simple ways:
- Scroll down and subscribe to this blog for content directly to your inbox
- Pre-order the book and email your order confirmation to firstname.lastname@example.org to be entered into drawings for theological resources. *Must be subscribed to the blog
- Pray that God uses this book to rescue people being exploited by prosperity theology.
Soli Deo Gloria