Unfortunately, many Christians are uninterested and uneducated in utilizing video to reach their friends and family with the gospel. This is a tragedy given all of the unbelievers who are using social media to plunge this generation into darkness. On the other side of the spectrum, there is another error that is easy to fall into it. Social media is designed to create an addiction to attention, so Christians must be on guard not to use social media for their own glory.

In many ways, the internet has become the Buckaroo Buffet of information. News sites and social media feeds serve us a bottomless smorgasbord of information. But at this restaurant, the waiters are paying attention. Algorithms note what holds our attention and are all too happy to heap more of it onto our plates.

It’s been a year since COVID-19 first drove churches from their buildings. For many churches, this marked their first foray into online ministry. When it first began, I was serving as the Director of Digital Platforms for Grace to You. And I can’t count how many pastors contacted us asking where to begin. Most had never live-streamed a service before; many didn’t even have a website.